Equip your teams
for the AI era.
Supertube is an AI strategy and training consultancy. We help organisations to understand, embrace, and implement AI effectively.
TLDR;
We bring clarity and direction, empowering your people to act. We guide the start, then hand over so you can run it independently.
We engage at every altitude:
- • On‑the‑ground capability – energetic, practical training raising the floor with our popular AI Driver's License workshops.
- • Mid‑tier enablement – Use case identification and process integration via our Readiness Radar sessions.
- • C‑suite strategy & policy – executive vision, governance frameworks and AI scenario planning workshops.
Result: tangible wins in weeks and the confidence to scale independently without bloated consulting overhead.
AI has redrawn the map.
Supertube helps teams build the skills and structures to thrive in it. Our training turns AI from hype into practical capability—giving your people the confidence to use it well, every day.
We pair this with strategy and governance: identifying high-value use cases, setting responsible AI foundations, and modernizing the systems that hold adoption back.
We get you moving quickly, build momentum, and equip your people to run it themselves.
About Supertube
We’re strategists, builders and educators who believe extraordinary results come from small, empowered teams amplified by intelligent systems, not bloated headcount. Our mission is simple: unlock human potential through AI. We don’t sell hours. We sell outcomes, using our proprietary frameworks, automation expertise and people-first methodology to make AI transformation frictionless, scalable and deeply rewarding.
Leadership
Wesley Fredericks
Co-founder & Change Agent
Previously: Virgin Active, Red & Yellow School, Woolworths
Scott Gray
Co-founder, Simplifier, Vibe-coder
Previously: Virgin Active Group, Quirk, BMW SA
Quick Stats
Leaders & Managers trained
300
Most popular AI tool
o3, Cursor, Claude
Founded
2024
Our Frameworks & Tools
Our proprietary methodologies and tools designed to accelerate your AI journey.
Our Solutions
Comprehensive services to accelerate your AI transformation journey.
Executive AI Vision & Strategy
Clarify ambition, align leadership and set a responsible governance path.
- Vision‑setting workshops tailored to your industry
- AI governance frameworks and policy foundations
- Board and C‑suite advisory sessions
Capability Building
Develop confident, capable teams who can harness AI safely and creatively.
- AI Driver's Licence full‑day workshop
- AI Leadership Accelerator cohort‑based coaching
- Ongoing AMA clinics and tailored learning paths
Policy & Process Integration
Embed AI responsibly into daily workflows without disrupting business continuity.
- Rapid policy sprints covering data privacy, IP and responsible AI
- Process redesign and human‑in‑the‑loop safeguards
- Integration quick‑starts for popular SaaS and on‑prem systems
Product Innovation
Create differentiated offerings that use AI as a visible competitive edge.
- Ideation labs to uncover new product concepts
- Rapid proof‑of‑concept sprints
- Path‑to‑production handover with open‑source‑friendly architectures
Tube: Intelligent Knowledge Management
Transform static intranets into dynamic conversational support.
- Deploy within existing chat platforms
- Automatic ingestion of policies, SOPs and FAQs
- Continuous improvement via feedback loops and analytics
Custom Engagements
Bespoke solutions tailored to your specific needs and challenges.
- Comprehensive needs assessment
- Flexible engagement models
- Cross-functional expertise
How AI‑ready are you right now?
Complete five quick questions mapped to the 5 P's and receive an instant readiness score.
Purpose
How clear is your organisation's AI strategy and vision?
Thought Leadership
Latest insights on responsible AI, rapid experimentation and future‑ready operating models.
Let's talk AI – no jargon, no pressure.
Drop us a few details and we'll set up a quick, obligation-free chat. We'll explore where you are, where you'd like to be, and outline the simplest next steps. Your information stays with us; no spam, ever.